Official Apparel Sponsor to Offer Tournament Merchandise in Retail Locations
MIAMI – For the first time in tournament history, the 2015 Miami Open, along with official casual apparel and footwear sponsor, LACOSTE, is making trailblazing fashion news in the world of tennis. This year, the stylish tournament-branded collection will be sold in retail outlets prior to the tournament.
LACOSTE will launch the bold and exclusive Miami Open collection in-stores this week. This will mark the first time the co-branded collection will be obtainable to the public, outside of the stadium grounds, giving fans throughout Florida an opportunity to purchase some of the most chic apparel the Miami Open has to offer.
The LACOSTE Sport Collection for the Miami Open will be available for purchase at select LACOSTE boutique locations throughout South Florida and Orlando. Locations include LACOSTE stores on Lincoln Road, Aventura, Palm Beach Gardens, Boca Raton, Dadeland, Coral Gables, Orlando, Naples and retail select retail stores including Macys and Bloomingdales. The co-branded collection being available off-site, will give more consumers a chance to get their hands on this unique limited edition collection.
The collection will include sport polos, sport tees, windbreaker jackets and tracksuits, sport shorts, tennis skirts, track pants, visors, hats, socks and sweatbands. All apparel is fused with performance fabrics that are super lightweight and ultra-dry, with sports in mind. Garments include run-resistant ultra-dry pique knits and diamond-weave taffeta tracksuits. Using key LACOSTE design details, such as piping and color-blocking, the collection finds the perfect way to infuse fitness and high-performance with fashion and style.
LACOSTE will have two individual retail boutiques on-site at the Miami Open. The first retail space will be a 4,000 sq. ft. retail store where consumers can shop the new limited collection, tennis apparel and LACOSTE’s lifestyle line. The second boutique will be a 200 sq. ft. space that will focus on LACOSTE footwear.
The classic LACOSTE iconic polo will still be at the center of the collection. In functional sport fabrications, the polo comes in seasonal colors such as Etna Red, Volublis Lt Blue and Anemone purple with the prominent placement of the famous LACOSTE crocodile icon.
The 2015 Miami Open begins March 23- April 5th at the Crandon Tennis Center in Key Biscayne. The most glamourous tournament on the ATP and WTA tour, offers more than just tennis. Fans can enjoy award-winning food options and luxurious shopping experiences.
Tickets to the 2015 Miami Open are on sale now and can be purchased by phone (305-442-3367) or online at www.miamiopen.com. Individual session tickets start at just $31 and packages begin at only $136. With the biggest names in sports, music, entertainment, food and fashion, the Miami Open will be one of the most unique and exciting events of the year.
About the Miami Open presented by Itaú
The 2015 Miami Open will be played March 23-April 5 at the Crandon Tennis Center in Miami. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of its exotic Miami location, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and its celebrity appeal. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.
About Itaú
Itau is the largest Latin America privately owned bank, with approximately 95,000 employees and operations in 20 countries throughout the Americas, Asia and Europe. Itaú’s relationship with sport goes back to the 1970s, when Itaú first sponsored the Itaú Tennis Cup in Brazil in 1970. Itaú has been a sponsor of the Miami Open for the last six years, and also sponsors the Rio Open, the only combined ATP/WTA event in South America. Itaú also supports the Brazilian Women’s Tennis Circuit, only female professional tournament in South America, certified by the Brazilian Tennis Confederation (CBT) and the International Tennis Federation (ITF), as well as the Tennis Institute Training Center, responsible for the development of young, new talent.
About LACOSTE
For LACOSTE, Life is a Beautiful Sport!
Since the very first polo shirt was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world. As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, homewear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2013, the brand garnered a turnover of 1.8 billion euros. For more information: www.lacoste.com
About IMG
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.
