2019 MIAMI OPEN HIGHLIGHTED BY RECORD CROWDS, AN ELEVATED GUEST EXPERIENCE AND COMMITMENT TO COMMUNITY SERVICE MIAMI
(April 4, 2019) – The 35th edition of the Miami Open presented by Itaú showcased the best Miami has to offer, including tennis, art, culture, cuisine, and entertainment in its new Hard Rock Stadium home. The event featured record crowds, an elevated guest experience, and a first-ever community service day.
The 2019 Miami Open set numerous attendance records: 15 of its 24 sessions had higher attendance than the previous records, including an all-time singles-session attendance mark of 32,831 during the Saturday, March 23 day session. Overall, the tournament’s two-week attendance was 388,734, breaking the old record of 326,131 set in 2012. It also marked the 10th consecutive year the tournament recorded more than 300,000 in total attendance.
** Session Record
Elevated Guest Experience
The guest experience at the 2019 Miami Open was curated with the utmost attention to detail, featuring the best of Miami culture, entertainment and luxury.
Food and Beverage
The tournament’s local restaurant partnerships with Bluestone Lane Café, Bourbon Steak by Michael Mina, Casa Tua Cucina, Chī Fa, Kiki on the River, Novecento, Pincho Factory, Sushi Maki and SuViche , alongside high-end beverage activations by Moët & Chandon, Kim Crawford, Stella Artois and William Grant & Sons offered fans the opportunity to enjoy many unique dining and lounging experiences.
Art and music
The Miami Open also collaborated with Art Miami and Goldman Global Arts to curate art murals and gallery work by internationally renowned artists and showcased a range of musicians and DJs.
The luxury seating at Hard Rock Stadium elevated the premium seating experience to a new caliber unlike any seen before in tennis. These premium seating options featured multi-screen experiences with large-screen televisions and tablets, spacious seating with ample legroom complete with an all-inclusive club showcasing world-class fare.
Miami Open Unites
On Tuesday, March 19, 2019, the Miami Open hosted ‘MIAMI OPEN UNITES’ - a day of service dedicated to giving back to the South Florida community. The program was the first-ever for a tennis event and was inspired by Walk the Walk, an annual day of service during which all Endeavor (parent company of IMG, which owns the Miami Open) employees spend a day giving back to their communities.
Through Miami Open Unites, ATP and WTA players participating in the tournament deployed to five grassroots projects throughout Miami, ranging from rebuilding homes, serving meals to the homeless, working with animals at the Humane Society, speaking with children about overcoming adversity and visiting with sick children at one of the local hospitals. In addition, ATP Charities and WTA Charities each donated $1,500 to Health in the Hood.
Many of the world’s best players participated, including Ashleigh Barty, Belinda Bencic, Kiki Bertens, Bob Bryan, Mike Bryan, Marin Cilic, Danielle Collins, Borna Coric, Grigor Dimitrov, David Ferrer, Julia Goerges, John Isner, Nicolas Jarry, Miomir Kecmanovic, Anett Kontaveit, Petra Kvitova, Nick Kyrgios, Elise Mertens, Garbiñe Muguruza, Kei Nishikori, Jelena Ostapenko, Guido Pella, Aryna Sabalenka, Diego Schwartzman, Dominic Thiem, Stefanos Tsitsipas and Alexander Zverev.
About the Miami Open presented by Itaú
The 2020 Miami Open will be played March 23 – April 5 at Hard Rock Stadium. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men's and women's tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of Miami’s unique personality, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and celebrity appeal, as well as its close proximity to both Fort Lauderdale and Palm Beach. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.
Itaú is the largest Latin America privately owned bank, with approximately 94,000 employees and operations in 19 countries throughout the Americas, Asia and Europe. Itaú’s relationship with sport goes back to the 1970s, when Itaú first sponsored the Itaú Tennis Cup in Brazil in 1970. Itaú has been a sponsor of the Miami Open for the last six years, and also sponsors the Rio Open, the only combined ATP/WTA event in South America. Itaú also supports the Brazilian Women’s Tennis Circuit, only female professional tournament in South America, certified by the Brazilian Tennis Confederation (CBT) and the International Tennis Federation (ITF), as well as the Tennis Institute Training Center, responsible for the development of young, new talent.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of Endeavor.
About Hard Rock Stadium
Hard Rock Stadium is a global entertainment destination that serves as home to the Miami Dolphins, University of Miami football team, Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, College Football Playoffs 2021 Final, major concerts, international soccer matches and a host of world-class events. The facility has undergone a $500 million, multi-year renovation privately funded by Owner Stephen Ross.