MIAMI, FL – March 5, 2019 - For the fifth consecutive year, LACOSTE is returning as the official apparel and footwear sponsor of The Miami Open presented by Itaú (March 18 – March 31) and will continue to dress linespersons, ball kids, volunteers, officials, and tournament staff in its signature French elegance. LACOSTE will celebrate the tournament both on and off the courts, releasing a co-branded Miami Open collection in addition to exciting activations throughout Miami.
LACOSTE will be offering a complementary customization experience both onsite at Hard Rock Stadium and in the LACOSTE boutique at Aventura Mall where visitors will be able to select from a variety of Miami Open exclusive patches and monogramming options to personalize their favorite LACOSTE polo, shirt or sweatshirt purchase.
Also onsite will be a social media sharing activation that puts fans at the center of the action where they will be able to digitally practice their serve with LACOSTE Global Brand Ambassador and world #1, Novak Djokovic. Fan favorite, Gustavo “Guga” Kuerten and other LACOSTE sponsored athletes will be available to meet and greet fans both at the onsite LACOSTE boutique and at multiple retail locations. Interviews available upon request and subject to availability.
Visitors can also find the exclusive co-branded Miami Open collection at the LACOSTE boutique at Hard Rock Stadium, which will also offer LACOSTE’s spring/summer 2019 apparel, footwear, and accessories collections for men, women, and children, including Novak Djokovic’s exclusive collection now available on LACOSTE.com. The co-branded collection ranges from $40 to $155. Select high res images of the collection are available here.
To continue the excitement off the court, visitors at Aventura Mall can immerse themselves in the world of LACOSTE with a virtual reality activation that will give them an interactive look into René Lacoste’s design studio and the brand’s history. LACOSTE boutiques at Aventura, Boca Raton, and Lincoln Road will also host in-store events with styling sessions from March 14-16th highlighting the Miami Open collection that will launch in-stores starting on March 11th.
LACOSTE sponsored players expected to compete at The Miami Open presented by Itaú include World No. 1 Novak Djokovic, Roberto Bautista-Agut, Jérémy Chardy, Hyeon Chung, Dominika Cibulková, Benoît Paire, Guillermo Garcia Lopez, Pierre-Hugues Herbert, Pablo Cuevas, Denis Kudla, Nicolas Mahut, Kristie Ahn, Christina McHale, Filip Krajinović, Marius Copil, Anett Kontaveit, and Bernarda Pera. See what select players will be wearing on the courts here. Player interviews available upon request and subject to availability.
For LACOSTE, Life is a Beautiful Sport!
Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world. As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. For more information: www.lacoste.com