Miami Open Expands Global Partnership Portfolio Through Innovation, Lifestyle and Fan-Focused Experiences

Renewed Platinum Sponsors and Exciting New Additions Reflect Global, World-Class Partnership Growth

The Miami Open presented by Itaú announced the continued commitment of returning sponsors and the addition of new partners for the 2026 tournament. Together, these partners will help deliver the tournament’s vision of pairing world‑class tennis with innovative, immersive fan experiences across the Hard Rock Stadium campus. Tickets are available at www.miamiopen.com/tickets/.

Presenting partner Itaú will lead an exceptional roster of returning platinum sponsors including Public Investment Fund (PIF), Cadillac, Betway, Emirates, Lacoste, Stella Artois, La Roche-Posay, Disney Cruise Line and DoorDash. Their commitment continues to anchor and enhance the tournament’s elevated fan experience.

Cadillac showcases luxury and performance by highlighting immersive racing simulators and exclusive fan rewards. Lacoste returns as the Official Outfitter of the Miami Open with an expanded main store location and will newly debut their Café Lacoste activation for the first time in the US. Stella Artois will welcome guests to the popular Stella Artois Racquet Club, offering guests a chance to enjoy their signature European-style lager in a vibrant, energetic atmosphere. Sunset Terrace by DoorDash in partnership with Chug’s Diner, will serve up Cuban‑American favorites blending local flavor with premium hospitality.

The Sponsor Row returns with highlights including La Roche-Posay, building on its partnership as Official Sunscreen Partner to take on an expanded role as the Official Skin Care Partner of the Miami Open, alongside the return of its popular complimentary sunscreen giveaways and on‑site skin checks.

New Category Partnerships Drive Global Attraction

The Miami Open presented by Itaú continues to attract leading international brands as its global audience expands, welcoming new partners including Pirelli, CRMBonus, Vanda Pharmaceuticals, Purina Pro Plan, Oliver Peoples and MundoTenis Tours. As an Official Partner, Pirelli will be tracking serve speed with on-court visibility, digital initiatives and fan engagement activations, reinforcing the brand’s commitment in a city that continues to shape the future of global sports. Oliver Peoples will also showcase a luxury eyewear boutique featuring its latest collection, including its collaboration with tennis legend Roger Federer. Collectively, these partners strengthen connections with international audiences and reinforce the tournament’s role as a global hub for sport and business.

Strong Renewals Anchor Continued Growth

Returning partners Baptist Health, PNC Bank, Sea-Doo, Publix, Moroccanoil, Parmigiano Reggiano, and siggi’s reaffirm their commitment to the tournament, continuing to build alongside an event that blends sports with lifestyle, and fan experiences. Baptist Health will support players and fans through on-site medical services and its interactive Baptist Health Skills Zone, while Parmigiano Reggiano is set to expand product integration in hospitality spaces and debut a new on-site activation Parmigiano Reggiano Taste & Play featuring a curated menu, along with interactive moments such as a traditional wheel-cracking ceremony. Moroccanoil and Sea-Doo will bring seasonal energy to the campus with on-site product giveaways and fan engagement throughout the tournament.

Lifestyle, Culinary and Wellness Experiences Define the Modern Tennis Event

Culinary experiences across the grounds will also feature Veroni Salumi serving premium Italian charcuterie, while Dobel Tequila returns with signature cocktails including the Ace Paloma, the Dobel Fritzy Spicy Margarita and the Dobel Sabalenka Smash Margarita — the tournament’s first player-inspired cocktails — available at the Dobel Tequila Club on the second floor of Palm Court.

Wellness and hydration remain an important part of the on-site experience. Electrolit, located in the Southwest Grandstand, will keep fans and athletes hydrated with scientifically formulated electrolyte drinks throughout the tournament, while science backed health and wellness brand Thorne supports player performance with high quality vitamins and supplements available in the player locker rooms.

In partnership with the Pro Padel League (PPL), the Miami Open will provide fans expanded programming at the newly upgraded Publix Padel Park, with courts provided by Padel Revolution. Guests will have the opportunity to reserve courts or participate in free play through the Playtomic App, offering a hands-on experience to one of the fastest-growing racquet sports. Nearby, the CÎROC Athletic Club will serve ultra-premium vodka cocktails overlooking the padel action.

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About the Miami Open presented by Itaú

The 2026 Miami Open presented by Itaú will be played March 15 – March 29 at Hard Rock Stadium. The 15-day event is owned and operated by MARI and Hard Rock Stadium. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a WTA 1000 event on the WTA calendar, and annually hosts the world’s best players, with recent champions including the top players in each tour’s rankings – Carlos Alcaraz, Jannik Sinner, Aryna Sabalenka and Iga Swiatek. In 2025, the tournament attracted more than 400,000 spectators over its 15 days at Hard Rock Stadium. Widely regarded as the most glamorous stop on the ATP and WTA calendars, the Miami Open is defined by the city’s vibrant culture, nightlife, five-star dining and hospitality, iconic beaches, and celebrity appeal, along with its close proximity to Fort Lauderdale and West Palm Beach.

About Itaú Unibanco

The largest bank in Latin America, Itaú Unibanco operates in 18 countries and serves more than 70 million customers, including individuals and companies across a wide range of segments. With the purpose of strengthening financial well-being, the bank supports customers at different stages of life by offering solutions tailored to their needs, as well as innovation and information that encourage more conscious decision-making and a healthier relationship with money.

In sports, Itaú has maintained a consistent presence in tennis for 50 years, supporting the development of the sport in Brazil and worldwide across multiple fronts — from talent development to the sponsorship of major international events — as part of its strategy to strengthen customer relationships, build brand relevance, and broaden access to sport.

About MARI 

MARI is a global events and experiences company with a portfolio of some of the world’s most influential live properties across sport, art, lifestyle, and entertainment. From international tennis tournaments such as the Mutua Madrid Open and the Miami Open presented by Itaú to Frieze, a leading voice in contemporary art, Hyde Park Winter Wonderland, TodayTix Group’s leadership in digital ticketing, and Barrett-Jackson’s leading collector car auctions, MARI’s portfolio reflects a shared ambition: to deliver live experiences that bring people together, inspire audiences and shape culture worldwide.

About Hard Rock Stadium

Hard Rock Stadium is a global entertainment destination and curator of world-class events. The best-in-class venue is home to the Miami Dolphins, University of Miami Hurricanes football team, the Capital One Orange Bowl, Formula 1® Crypto.com Miami Grand Prix, Miami Open presented by Itaú, major concerts, the 2026 College Football Playoff National Championship Game and FIFA World Cup 2026™. Due to its overall sustainability efforts, the multifunctional venue holds Leadership in Energy and Environmental Design (LEED) Gold certification and FIA Three-Star Environmental Accreditation rating. For more information, visit hardrockstadium.com.