Sponsorship includes community outreach focus, positively impacting residents in the Miami area and beyond
Protective Life Corporation (@protectivelife), a national insurance and financial solutions provider, is making its debut in the tennis world as the exclusive Life Insurance Partner and Official Gold Partner of the Miami Open 2024 presented by Itaú tennis tournament.
Protective was founded with a dual mission to protect families’ futures and the communities they serve. That mission is carried through its expanded business model and the broad impact of the Protective Life Foundation.
“Serving people is more than one of the core values that guide our business at Protective, it’s a part of our corporate DNA,” said Wade Harrison, EVP, Chief Retail Officer for Protective. “We are in the business of protecting futures for our customers, their loved ones and the communities we serve, and this sponsorship with the Miami Open 2024 will allow us to further that commitment.”
Through strategic initiatives and Miami Open Unites – the tournament’s annual series of outreach events with local service groups organized in conjunction with the ATP and WTA tours – Protective will be active in the community with a presence in the areas surrounding the tournament and involvement from some of tennis’s premier athletes.
“The Miami Open presented by Itaú is pleased to have Protective play a new and important partnership role with us in Miami,” added Josh Ripple, SVP of Tennis Events at IMG, which owns and organizes the Miami Open. “Protective will provide our fans and community with a tremendous opportunity to learn about its world-class life insurance products and services, and we think the alignment of our two powerhouse brands will bring exceptional value to both.”
Protective’s sponsorship assets include community program integrations, court and video board signage, tournament social and digital branding, a dynamic activation area, and commercial broadcast opportunities on the Tennis Channel’s coverage of the tournament, reaching over 11 million viewers in the United States and 72 million viewers across the world. Additionally, the Protective Life Foundation and Miami Open will collaborate on a donation feature to give back to local non-profits.