LACOSTE CELEBRATES THE 2018 MIAMI OPEN PRESENTED BY ITAÚ
ON AND OFF THE COURTS
For the fourth consecutive year, LACOSTE is returning as the official outfitter of The Miami Open Presented by Itaú and will dress tournament staff in its signature French elegance. This partnership reinforces LACOSTE’s rich tennis heritage, which began when legendary tennis player René Lacoste, founded the brand 85 years ago in 1933. LACOSTE will celebrate The Miami Open Presented by Itaú, both on and off the courts, through a co-branded Miami Open collection as well as with exciting activations throughout Miami.
LACOSTE will host the following activations during the tournament:
A viewing lounge outside LACOSTE’s Lincoln Road boutique (1026 Lincoln Rd, Miami Beach, FL 33139), where guests can relax and watch the tournament on the big screen.
A ping pong plaza at Aventura Mall, where visitors can play table tennis and relax in between shopping. LACOSTE will also station several “selfie crocodiles” throughout the mall, where consumers can pose for pictures to be shared on social media for the chance to win Miami Open tickets.
An onsite LACOSTE boutique at Crandon Park, which will offer LACOSTE’s co-branded Miami Open collection and spring/summer 2018 apparel and accessories collections for men, women and children.
Tennis player and ambassador signings at the LACOSTE boutique at Crandon Park and LACOSTE boutiques in the Miami area, including appearances by Gustavo “Guga” Kuerten. Interviews available upon request and subject to availability.
Rendering of the LACOSTE ping pong plaza at Aventura Mall
Additionally, tennis enthusiasts can get ready for the tournament by shopping LACOSTE’s Miami Open collection, which is now available on LACOSTE.com. The co-branded collection includes apparel and accessories for men, women and children. The line also will be sold at the LACOSTE boutique onsite at Crandon Park and select LACOSTE stores in the Miami area.
LACOSTE-sponsored players expected to compete at The Miami Open Presented by Itaú include Hyeon Chung, Roberto Bautista-Agut, Dominika Cibulková, Benoît Paire, Guillermo Garcia Lopez, Christina McHale, Jérémy Chardy, Pierre-Hugues Herbert, Pablo Cuevas, Denis Kudla, Nicolas Mahut, Kristie Ahn and Filip Krajinović. Player interviews available upon request and subject to availability.
Tickets for the Miami Open are on sale now. Go to miamiopen.com or call 305-442-3367 for more information.
For LACOSTE, Life is a Beautiful Sport!
Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world. As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2016, the brand garnered a turnover of more than 2 billion euros.
For more information: www.lacoste.com
About the Miami Open presented by Itaú
The 2018 Miami Open will be played March 19-April 1 at the Crandon Park Tennis Center in Miami. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of its exotic Miami location, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and its celebrity appeal. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.
Itau is the largest Latin America privately owned bank, with approximately 94,000 employees and operations in 19 countries throughout the Americas, Asia and Europe. Itaú’s relationship with sport goes back to the 1970s, when Itaú first sponsored the Itaú Tennis Cup in Brazil in 1970. Itaú has been a sponsor of the Miami Open for the last six years, and also sponsors the Rio Open, the only combined ATP/WTA event in South America. Itaú also supports the Brazilian Women’s Tennis Circuit, only female professional tournament in South America, certified by the Brazilian Tennis Confederation (CBT) and the International Tennis Federation (ITF), as well as the Tennis Institute Training Center, responsible for the development of young, new talent.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.